Displaying Full Referrer URL in Google Analytics 4 (GA4)

by Matt Sephton — Mon, 17 Jan 2022 12:00:00 +0000

Google are transitioning Analytics users to GA4, which has a different type of reporting. Previously it was very easy to see a list of referrers with their full URL. In GA4 it doesn’t seem possible, but I found a reasonable workaround.

To view the full referrer URL in GA4, follow these steps:

Navigate to the Explore section in your GA4 property.
Create a new Blank exploration report.
In the “Variables” column, click the plus sign (+) next to Dimensions and add the Page referrer and Landing page + query string dimensions.
Next, click the plus sign (+) next to Metrics and add a metric like Views or Event count.
In the “Settings” column, drag and drop the Page referrer and Landing page + query string dimensions into the Rows section.
Drag and drop your chosen metric (e.g., Views) into the Values section.

This will give you a long table of full referrer URLs along with the number of users that came from there. In my case most are domain names, but a handful are full URLs pointing to a page.

Originally posted answering my own question at stackoverflow.

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Displaying Full Referrer URL in Google Analytics 4 (GA4)