Get Info: #ux

How to tame a user interface using a spreadsheet

by Matt Sephton — Sat, 11 Oct 2025 00:03:00 +0000

Many years ago, while working at Apple and running a lab at WWDC, I met a guy who was using a piece of Apple software designed for creating interactive ads to design a Car Play user interface for a popular US car manufacturer. I was impressed by his ability to think outside the box and told him so. I mentioned to him how human interface designers at Apple were using Keynote to rapidly prototype user interfaces and animations. The discussion then took a strange turn onto spreadsheets.

Spreadsheets?

In my opinion, spreadsheets are one of the greatest user interface design tools ever created. I believe that the most effective tool for a job is one that gets out of the way as much as possible. Even better if it’s a tool that you already have access to, or at the very least, can use at no cost.

Before you have time to load up Figma, Sketch, Photoshop, or any other design software, I’ll have already typed in my content placeholders in a spreadsheet and be most of my way towards a solution. I’ll be merging and moving cells at lightning speed—rationalising layouts, determining the optimal use of space, and creating order out of chaos.

The purpose of using a tool that may seem ill-suited to the task at hand—designing user interfaces—is to liberate yourself from the clutter or baggage of content and style. This allows you to focus solely on layout, positioning, and hierarchy. You don’t have to worry about type sizes, or get bogged down with software choices. You can quickly adjust the size or structure of the screen by adding/removing rows/columns. With a spreadsheet, it’s just the keyboard between you and the perfect layout.

Let’s take your brain to another dimension

One frequent criticism of spreadsheets is that they are “only 2D” or that a grid isn’t versatile enough to solve your problem. But if you pay close attention, you’ll realise that spreadsheets can occupy as many dimensions as you require by using multiple sheets. Like the stack of ledger paper that was used before spreadsheets were invented. An episode of The Computer Chronicles called “The Spreadsheet Wars” aired in 1988 and has a great demo of spreadsheet software Lotus 1-2-3 doing 3D spreadsheet manipulation in ways that are still impressive several decades later.

Grid systems are well known across many fields of design for being a huge assist when solving layouts and rationalising problems. The grid enforces structure invisibly during the design process. A spreadsheet is a highly configurable grid system that is ready to be put to work on your problem!

You might also consider the use of plain paper, graph paper, and a bitmap editor. Which might be best suited for sketching out a quick icon idea? It’s easy to understand that graph paper is more suitable than plain paper for drawing images made up of pixels, and in many situations it may be quicker and more suitable than a bitmap editor. Susan Kare famously used a book of grid/graph paper to draw many early Macintosh icons because icon creation software had yet to be invented.

There’s an app for that

I use Apple Numbers to do most of my spreadsheet work, because it’s the one that I have easiest access to most of the time—it’s installed on both my Mac and iPhone. You might want to use Google Sheets, Microsoft Excel, or even a simpler table tool like SmoothCSV. There is no wrong choice.

Here are some examples of layouts I’ve solved using a spreadsheet.

YOYOZO

Perhaps my most famous example is the stats screen of my hit game YOYOZO. With this one I already had a TTF font file that I’d created for the manual, so I went the extra mile and planned a pixel perfect layout in the right colours and everything. A fun fact you might not know: YOYOZO was featured in Ars Technica’s “Best Games of 2023” list, alongside Mario and Zelda. This spreadsheet thing is great!

Enhanced sfxr

This year I’ve made two enhanced versions of sfxr—one for Love2D and one for macOS—and I can’t remember which one this was done for. I usually get rid of the header rows and columns but in this instance they acted as sidebar and title bar. Regardless, whilst it might not look like much this sort of pre-planning and organisation saved a ton of time when I was working on the app. It involved no code and was done in a minute or two!

Spindle

Another of my “coming soon” apps is an optical media dumper whose USP is its ability to dump from multiple drives at the same time. I wanted a UI that would stay mostly the same across both the setup and dumping states, and also that was easily repeatable when additional drives duplicate the app UI. The benefit of working with a grid here is that it was 1:1 transferrable to SwiftUI grid system!

Driving Game

This final one is an example of a racing game. Something that you might already be more familiar with and so be able to figure out how you can apply the technique to your own work. Something like Mario Kart, F-Zero, Colin McRae Rally, or WipEout. Let’s go!

Why is the iOS PayPal app so big?

by Matt Sephton — Thu, 26 Jan 2017 00:00:00 +0000

The size reported on the App Store (204MB as of today for PayPal version 6.8.0) does not take into account App Thinning.

The App Thinning process only delivers the parts of the app required by the device. For example, the launch screen for iPad would not be downloaded onto my iPhone; and the 32-bit binary would not be downloaded on a 64-bit device. For my iPhone 6s, the actual installed size is 131.7MB (see Settings > General > Storage & iCloud Storage > Manage Storage).

If I download the PayPal app through iTunes it is delivered as a compressed .ipa archive of 85.8MB. I can inspect this archive as detailed in another answer of mine: What is the iOS url scheme for Apple’s Numbers app? Doing so I can see that the extracted app total of 152MB is composed as follows:

The GrandPerspective app can also give a visual representation of the number of files that comprise the app and how they vary in size:

Originally published at www.quora.com.

Look Up

by Matt Sephton — Thu, 08 Dec 2016 00:00:00 +0000

One of my favourite little touches in macOS: Look Up

And don’t forget that you can add look up support for Emoji symbols using my Emojipedia Dictionary.

Detecting Data

On iOS (since version 10) and macOS (since 10.5 Leopard) there’s a feature called Data Detectors that helps recognise various forms of data in text, such as phone numbers, street addresses, contacts, and so on.

A simple version of this is the use of capitalised words as markers to detect phrases during Look Up. It’s not foolproof, as we can see in my video, but it works well more often than not.

The Great Photos Heist

by Matt Sephton — Tue, 09 Aug 2016 00:00:00 +0000

Right now Google is in the process of pulling off one of the greatest technology heists in recent memory. They’re using the global juggernaut that is the Rio Olympics—with the mind bogglingly large number of eyes that are following it on TV screens around the world—as an opportunity to advertise Google Photos.

That may seem like an odd choice, until you realise that the reason for the advertising campaign lies elsewhere: iOS.

Many iOS users own devices with limited storage space, either through lack of housekeeping or the inherent limitations of the device they have chosen to buy. These users have a daily battle with alerts that tell them they are out of storage space and they no longer have room to store any photos.

Up in the Cloud

Google has been clever enough to market their Photos app as a solution to this all too common problem. It has a new feature called Free Up Space that can backup your photos to the cloud and then, automagically, remove your photos and video from your device to, well, free up space. Cool.

The deal is almost as good as it sounds, as you only get unlimited cloud storage for your photos if you’re OK with Google compressing them (perhaps with something like JPEGmini). If you want to store the unmodified originals then they impose a limit. I think that’s fair.

This feature will sound sweet to anybody who has ever seen the nag that they’re out of storage. I’d hazard a guess that that’s pretty much most people with a 16GB or smaller iOS device and any sort of passion for photography, WhatsApp, Snapchat, selfies, or whatever else.

How do you like them Apples?

So now that we’ve understood the problem, and the proposed solution, it’s time to think about what Apple could do about it. Of course their solution will be reactive, with iOS 10 already in beta and Google Photos going strong, but a native solution would be more than welcome.

Currently Apple give every user 5GB of storage. Whilst that’s a decent amount of space for some types of files, it’s just not enough for large files like digital photos and videos.

It’s also worth remembering that most users will already be close to capacity if they’ve activated iCloud Backup. These backups could use up most, or even all, of your 5GB and leave little or no room for anything else.

Turn Back Time

The enhancement request I would file—where I still working at Apple—would be to increase the storage each user gets, make it so that backups do not take up any storage space and of course switch on iCloud Photos by default so free space is regained.

But why stop there? Apple could implement a sort of Time Machine feature for iOS, with the option to restore the whole device or individual apps, with or without their data. That would be very cool.

A Brief History of TV Guides

by Matt Sephton — Fri, 05 Aug 2016 00:00:00 +0000

With the news that Apple are courting TV programmers with the idea of an all-encompassing TV Guide, I thought it would be fun to recap my personal history of TV Guide usage and think about where it might be going next.

Disclaimer: whilst I am a former Apple employee, I know of less than nothing about any current or future plans for iOS or tvOS.

I get my kicks on Channel 6

For a long time in the UK—during the pre-internet era, when computers loaded their software from tape cassettes and floppy disks—the Great British public turned to their Televisions for more than just TV shows. We had teletext information services which were kind of like having a limited but nonetheless powerful intranet built into your TV.

The BBC had what they called Ceefax (cf. “See facts”) whilst their main competitor ITV had Oracle, which was eventually replaced by a service called Teletext (with a capital T) run by Teletext Limited that went on to become a hugely popular service that dwarfed even the BBC’s offering.

All of these teletext services provided general information, such as news, weather, recipes and reviews, stored in a carousel of hundreds of sequential pages. You might want to imagine the bbc.co.uk website shrunk down to several hundred pages, each containing no more than about one hundred words. These pages would be transmitted with the broadcast picture and refreshed in a repeating cycle. Your TV’s inbuilt decoder would look at a few lines of the broadcast image and convert the data into screens of ANSI-like coloured characters that form pages of text and blocky graphics. You’d select your desired page by punching in a three digit page number on your remote control and waiting for it to come round in the carousel.

All the teletext services I used provided a TV Guide. This was an EPG before the acronym had even been coined. Roughly equivalent to popular printed TV guides of the time they presented succinct information about the day’s programmes over several pages. Here’s a screenshot of a TV listing from BBC’s Ceefax:

Additionally, a Now & Next feature could be overlaid on top of the TV picture, occupying the bottom half of the screen, leaving the moving image visible in the top half. Close caption subtitles were done in the same way.

Digital Love

Even at the time of its introduction to the UK, the technology powering teletext was old, so it was inevitable that it would eventually be replaced. That happened with the switch off of analogue television and the switchover to digital terrestrial services that were eventually ratified into a standard known as Freeview (and, sometime later, Freeview HD).

The chunky pixel pages of teletext were replaced by slightly less pixelated screens of MHEG content which, despite it actually being a declarative programming language, could render images and data in a more freeform and structured way than the columns of characters teletext was limited to. The flip side of this brave new world was that the onus now fell on hardware manufacturers to implement the MHEG engine themselves, which resulted in a wide variety of compatibility issues similar to how things were with web browsers before WebKit.

Trying to find a decent Freeview box was a real challenge and I went through a whole host: from software built in to my TV, cheap supermarket own-brand boxes, through to a box made by Korean satellite TV specialists Topfield that had its own API and App ecosystem resulting in extensive user customisation. Eventually I discovered a strange looking box made in Wales by a small company named TVonics.

TVonics: the box that’s not a box

The guys at TVonics were clever enough to notice that a recently built Sony fabrication plant in southern Wales could produce their HD-capable boxes on home soil, and had partnered with then-fledgling London design company ustwo to create the user interface for their Freeview software. This was a master stroke and resulted in the most usable Freeview software I’d ever had the pleasure of using.

Even though this was only 5 years ago, it was still a time where the remote control was the long accepted method of input when watching TV. The user interface created by ustwo was simple but effective, form following function. The only real personalisation was the ability to change the colour scheme. The rest of the interface seemed very obvious, but therein lies great design: everything was where you expected it to be and every screen adhered to the same design principles. It had been thought about, and more importantly it had been executed well. Not just in terms of the design, but also in terms of the software that TVonics created. Every aspect of the Freeview HD spec was present, implemented to a higher standard than they had been described in the specifications. The interface was more performant than other boxes and the whole thing was a real joy to use. At this time TiVo may have had extra features, but TVonics version of Freeview was streets ahead in terms of user interface and experience.

Knowing Me, Knowing You

Today Freeview continues in one form or another. There are a small number of middleware providers that have made the MHEG headaches largely disappear. But Freeview now has a number of competitors, the most interesting of which—when it comes to TV Guides at least—is YouView. YouView is both the name of the platform and the partnership that own it.

The most interesting feature of YouView, as a platform, is the way it combines catch-up content with scheduled content in its EPG. This allows you to scroll backwards through the timeline to get to the tv shows you’ve missed. But it seems that making a longer timeline isn’t the solution to the problem of there being too much on TV.

Oranges and Apples

So what’s next? Apple seems to think that the days of scheduled content are over. They probably have a point. The rise of on-demand services from Netflix, Hulu, Amazon, HBO, BBC—and almost every other TV programmer—means that it’s no longer as simple as putting all available channels on a timeline. Sky TV has an interface that has been struggling under the weight of this problem for decades, and their latest Sky Q product doesn’t do much to ease the problem, let alone solve it.

Wishing on a Star

A better approach would be to make the TV guide more intelligent. Categorising all available content from all providers with the same taxonomy would help get things to a usable point. I don’t think the iTunes taxonomy would be enough here, but I’d imagine there are some clever people over in Cupertino working on a better one right now. If they haven’t already finished it.

My guess is that Apple’s intentions for a TV Guide can be summed up in one word: Siri.

Already present on the current Apple TV software, tvOS has added content providers to Siri’s knowledge at an increasing rate—as long as you live in the USA. The rest of us are stuck being able to search only iTunes and Netflix. Regardless, the Siri efforts in the USA could be seen as laying the groundwork for a unified TV Guide feature.

However, asking Siri to show you the latest episode of Stranger Things, a movie starring Peter Dinklage, or a movie featuring a VW Beetle, can only go so far. More often than not I find myself looking at my Apple TV home screen clutching the Siri remote—a thing of beautiful symmetry and dubious usability—with no idea what I should watch, and fearful that the brief window of time that I have will be over before it’s even begun. Why can’t Siri decide?

Suggestions similar to those provided by Netflix could be combined with the data gleaned from my Apple TV and iTunes usage, search history and past purchases. This isn’t an easy task, of course. Netflix have previously invested millions into refining their suggestions accuracy through their Netflix Prize, which ended in a law suit and some concerns from the FTC about privacy.

Interestingly Apple have already planted the seed of a solution to similar issues, with their introduction of differential privacy at WWDC 2016. I thought the introduction of this feature was somewhat vague, though perhaps this was by design. To recap, differential privacy is the statistical science of trying to learn as much as possible about a group while learning as little as possible about any individual in it. It’s also a way of describing the collection of huge amounts of personal data whilst still being able to refer to it as privacy. Handy, that!

If the rumours are true regarding the next generation Siri’s vastly improved ability to both interpret speech and form responses, then no better time to put it to the test than a feature that could very well turn the tables on yet another market.

Up to eleven

The timing of these rumours doesn’t seem like a coincidence to me. I think it’s a typical Eddy Cue play, throwing a tidbit of knowledge to his preferred news/media outlets and have them whip up a bit of a storm, one that will hopefully bring the TV execs around to his way of thinking. It’s not subtle, but I suppose if it has worked for him in the past he’s going to keep doing it.

Importantly, if a TV Guide feature is agreed soon it would allow just enough time for it to make the cut for inclusion into version 11 of iOS and tvOS. And there’s nothing like a deadline to get things moving.